We very proudly present: yummex Middle East will become ISM Middle East and will be a part of the ISM brand family.

In the future, ISM Middle East will even more profit from the know-how, experience and network of ISM, the world's largest trade fair for confectionery and snacks.

Being part of the worldwide ISM network will strongly foster the well-established status of the leading trade fair for sweets and snacks in the MENA region.

Exhibitors and trade visitors will highly benefit from this change in terms of transfer of high quality, service, targeted business contacts, top networking and a strong access to international contacts. With all those positive synergies, the trade fair will even more become a must-attend-event for the sweets and snacks industry in the Middle East.

Together with our partner, Dubai World Trade Centre (DWTC), Koelnmesse sets an impressive example for the strategically important market in the MENA region, which is one of the most important destinations for the industry and one of the largest growth markets in the world.