The Innovations Awards for especially innovative, newly-launched sweets and snacks products were awarded for the fifth time in four categories.
The increase in the number of participants and of submitted products in comparison to the previous year demonstrates the growing interest in innovations, the awards and the benefit of the attractive additional presentation possibilities that come with the award.
Best Chocolate Product
FOR FIT - Chocolate bar
The accolade for ‘Best Chocolate Product’ went to Brazil’s Divine Chocolates’ FOR FIT healthy chocolate bar, which edged out competitors thanks to its high cocoa, whey protein and soy-based isolated protein percentages, its lack of added fat and sugar and its gluten-free characteristics.
“One 100g bar supplies 40% of all the protein any adult needs in one day,” explained Diego Heineck, CEO of Divine Chocolates. “So, when consumers are enjoying a delicious bar of FOR FIT they get healthy benefits at the same time.”
Best Hard & Soft Candy
Ismail Industries Limited and Kidz World S.L
The award for ‘Best Hard & Soft Candy’ went to Pakistan’s Ismail Industries Limited and the Spanish company Kidz World S.L , for its new range of fruit-flavoured chili jelly beans, which is an entirely new concept that combines the different flavours of fruits with varying degrees of spice.
“This is an honorable award and it reinforces our commitment to the constant development of new and innovative product offerings. Hopefully this is just the beginning for us and we hope to collect more accolades in the future as we serve the market with different concepts,” said Muhammad Humair, Manager International Sales, Ismail Industries Limited. “We would like to give a special note of thanks to Kidz World S.L. (Spain), as concept owners/developers and their contributions to make this product successful.”
Best Bakery Product
Lovely Bake Studio
Almond Roasted Cookies
The ‘Best Bakery Product’ title was secured by India’s Lovely Bake Studio for its vegetarian-friendly almond roasted cookies, which is produced without eggs, and includes sliced, honey-coated almonds. The cookies meet all the country’s religious and health concerns and are produced in line with the company’s aim to have the “best tasting cookies in the world,” according to Studio’s Shaishav Mittal.
Apart from the age-old recipe of the cookies, Mittal says attention to packaging detail gives the product an extra advantage. “Our individually pillow-packed cookies and international tin packaging have a longer shelf life, give a unique look and feel and are made to be shared with friends and guests,” he explained.
Best Snack Product
Prestige 96 AD
Prestige Wellness Probiotic
Bulgaria’s Prestige 96AD walked away with the ‘Best Snack Product’ accolade for its Prestige Wellness Probiotic Sandwich biscuits, which are produced with the help of the Bulgarian Diabetes Association and are made with the natural sweetener, maltitol, with no added sugar.
The company’s Export Sales Development Manager, Atanas Temelkov, celebrated the news as “acknowledgement of our work”, adding: “The product has been launched with the intention to stand out from the regular FMCG confectionary products by offering a new approach to the ingredient selection.”
The winning biscuit range, says Temelkov, incorporates two valuable innovations. The first is its signature perfect probiotic cream with the ‘Bacillus coagulans’ probiotic. “This maintains a minimum number of 115 million live cultures in each sandwich biscuit. Probiotics are called ‘good’ bacteria that help us to keep our gut healthy and provide a lot of powerful benefits for our body,” said Temelkov. Secondly, Prestige maintained sweetness without adding sugar by using the natural sweetener maltitol. “This is a natural product extracted from grain and which contains fewer calories than sugar,” Temelkov explained.
“We believe our product is an excellent choice for people with an active lifestyle with daily on-the-go consumption and for those who regularly monitor their blood sugar levels. It is perfect for those who are conscious of their nutrition but at the same time are not willing to compromise the good taste of the product,” he added.