Juan is a recognized International B2B Marketing Leader deeply entrenched in the Flavors & Ingredients sector. Drawing from varied roles across several global markets including the Middle East, Latin America, and Europe, Juan has consistently propelled industry standards to new heights. Serving in a pivotal role at IFF, Dubai, with a focus on Bakery Bars & Confectionery, Juan’s strategic insight and innovative marketing approaches have made lasting industry impacts. Across his experience Juan has displayed a unique acumen to identify prevailing trends, conceptualize novel product ideas, and adeptly translate consumer insights into tangible product offerings. This innate ability to bridge the gap between market research and product realization has established Juan as a trendsetter in the flavors and fragrances arena.