Milad Rouhana is a dynamic and accomplished business leader with a diverse cross-functional background spanning finance, sales, trade marketing, capability building, and general management. With an impressive career across the Levant, Middle East, Africa, and Pakistan, Milad has left an indelible mark on the region's corporate landscape. His journey commenced with valuable local distributor experience for international brands before scaling up to prominent positions in multinational giants such as Pepsico and Unilever. Milad's crowning achievement emerged during his tenure as Managing Director for the Middle East, Africa, and Pakistan at Perfetti Van Melle, where he orchestrated a remarkable business transformation. Demonstrating an uncanny ability to foster growth, he elevated sales and market shares, pioneered global retail ventures, and harnessed e-commerce potential. Milad's trailblazing spirit, strategic prowess, and exceptional team leadership culminated in a proven track record of exponential growth across multiple industries, solidifying his stature as a visionary business luminary.