yummex ME: 07.–09.11.2021 #yummexME


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Market insights:

A market full of appetite

Welcome to the MENA region

Overview MENA Region
MENA key facts

Dubai has become a major re-export hub for the region, exporting food products to the Middle East, Africa and South Asia.

Welcome to a growing region that is hungry for food innovations, especially from the sweets and snacks sector

  • Society: multi-ethnic, young and affluent
  • Population: expected growth of population, coupled with increasing per capita income
  • Tourism: boost from Expo 2020, FIFA World Cup 2022
  • Culture: diversity creates demand for international treats§ Health consciousness: increasing demand for healthy and organic products
  • Economic development: The Middle East encompasses a set of countries at widely different levels of economic development. In September 2020, foreign ministers of the UAE and Bahrain signed historic diplomatic normalisation deals. The agreements, represent the first time in a quarter of a century that any Arab country has given diplomatic recognition to the Jewish State.
  • Put your products in the spotlight in this exciting region. Seize the full potential and opportunities offered by Dubai – the region’s no. 1: yummex ME!

Insights on the Snacks and Confectionery Market development until 2025

  • Forecast CAGR for both snacks and confectionery in the Middle East and Africa is expected to outperform global CAGR.
  • Global snacks is expected to grow by 2% CAGR over the forecast period to reach USD591 billion by 2025. Snacks in the Middle East and Africa is expected to grow by 3% CAGR over the forecast period to reach USD40 billion by 2025.
  • Global confectionery is expected to grow by 1% CAGR over the forecast period to reach USD198 billion by 2025. Snacks in the Middle East and Africa is expected to grow by 3% CAGR over the forecast period to reach USD14 billion by 2025.

Major trends from the MENA Snacks Market

  • Impulse purchases still important but “pre-planned purchases” on the rise.
  • Traditional confectionery and snacks show high demand in 2020, the purchase of already known products and brands give comfort during Covid1-19 caused insecurity.
  • Covid-19 and social distancing rules leads to a shift from buying in store to e-commerce purchases.
  • Healthy snacks on the rise: With customers being more health-aware, healthy treats have shown a higher demand. Texture reformulation and product/ingredients colors convey the customer to meet their demand for healthy products.

Retail Landscape in MENA

Traditional grocery retailers are more prominent across countries in the Middle East and Africa, except for United Arab Emirates and Israel. Modern grocery has been increasing faster the traditional grocery retailers over the review period.

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