yummex ME: 07.–09.11.2021 #yummexME

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Market Insights

Market Insights - yummex ME

Welcome to the MENA region

Welcome to a growing region that is hungry for food innovations, especially from the sweets and snacks sector.

Population

Expected to reach 543 million by 2025

Income

Increase in per capita income is oriented towards eceonomic diversification

Consumption

Packaged food retail sales are expected to grow by 3% CAGR by 2025

Dubai has become a major re-exort hub for the region, exporting food products to the Middle East, Africa and South Asia

the Middle East, Africa and South AsiaDuba major re-export hub for

Tap into the potential of an emerging region

emerging region - yummex ME

Economic development

The Middle East encompasses a set of countries at widely different levels of economic development. In September 2020, foreign ministers of the UAE and Bahrain signed historic diplomatic normalisation deals. The agreements, represent the first time in a quarter of a centrury that any Arab country has given dipomatic recognition to the Jewish State.

Put your products in the spotlight in this exciting region. Seize the full potential and opportunities offered by Dubai and the region's no. 1 in the sweets & snacks industry: yummex Middle East!

Predicted growth of the Snacks and Confectionery Market by 2026

According to yummex Middle East’s knowledge partner, Euromonitor:

  • The global snack market is expected to grow by 2 % CAGR over the forecast period to reach US-Dollar 649 billion by 2026. In the Middle East and Africa, it’s expected to grow by 3 % CAGR over the forecast period to reach US-Dollar 42 billion by 2026.
  • The global confectionery market is expected to grow by 2 % CAGR over the forecast period to reach US-Dollar 206 billion by 2026. Confectionery in the Middle East and Africa is expected to grow by 3 % CAGR over the forecast period to reach US-Dollar 15 billion by 2026.

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Source: Statista Consumer Market Outlook

Snacks: Major trends from the MENA Snacks Market

  • Impulse purchases are still important but "pre-planned purchases" are on the rise.
  • Traditional confectionery and snacks show high demand in 2020. Purchasing well-known products and brands was a source of comfort during the uncertainty caused by Covid-19.
  • Covid-19 and social distanding rules led to a shift from buying in store to e-commerce purchases.
  • Healthy snacks on the rise: With customers becoming more health-aware, healthy treats have experienced an increase in demand. Texture reformulation and product/ingredient colors provide customers with new ways to meet their demand for healthy products.

Retail Landscape in MENA Region

Traditional grocery retailers are more prominent across countries in the Middle East and Africa, except for the United Arab Emirates and Israel. Modern grocers have been increasing faster the traditional grocery retailers during the period studied.

Source: Euromonitor International

Source: Euromonitor International

Top Ten Trends 2021

Top Ten Trends 2021