yummex ME: 07.–09.11.2021 #yummexME


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Market insights:

a market full of appetite

Welcome to the MENA region

More Information

Welcome to a growing region that is hungry for food innovations, especially from the sweets and snacks sector:

  • Society: multi-ethnic, young and affluent
  • Population: expected growth of population, coupled with increasing per capita income
  • Tourism: boost from Expo 2020 & FIFA World Cup 2022
  • Culture: diversity creates demand for international treats
  • Health consciousness: increasing demand for healthy and organic products

Put your products in the spotlight in this exciting region. Seize the full potential and opportunities offered by Dubai – the region’s no. 1: yummex ME!

New Treats wanted!

10% of all new products (introduced 2018 H1 in Middle East) belong to the snacks category, and 9% to the confectionery category. In terms of new product introductions tracked, the confectionery category grew by +7% in 2018 H1 versus the same period of 2017 and snacks decreased by -3%.

Dubai: gateway to the region

Dubai has become a major re-export hub for the region, exporting food products to other GCC countries, to East Africa, India, Pakistan and Russia.

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